The pressure to diversify revenue is louder than ever, but for associations, the challenge isn’t just why, it’s how and where. This interactive session will challenge traditional thinking and explore sustainable revenue strategies beyond membership dues and event registrations.
You’ll begin by examining your current revenue mix, then move into a facilitated discussion and workshop designed to help you identify gaps, opportunities, and actionable next steps for your association.
Drawing on real-world examples from associations around the world, you’ll explore how others are navigating disruption through new approaches to events, partnerships, certification, global market entry, and even going chapterless.
Leave with a broader global perspective and a clearer vision for how your association can shift from dues-based dependency to demand-driven growth.
