A peer-driven community for executives, senior leaders, and event professionals from associations, not-for-profits, charities, institutes, and networks. Real conversations, practical insights, and experiences designed to move you forward.
Whether you’re an Executive Director navigating governance complexity, a CEO rethinking revenue models, or an event professional responsible for your organisation’s most visible experiences, the pressure is real.
Shifting member and donor expectations. Rising demands with limited resources. Rapid change without a clear roadmap. Teams stretched thin. And the constant question: how do we stay relevant, sustainable, and trusted?
It can feel isolating, overwhelming, and at times, exhausting.
That’s why the Engaging Associations Forum exists.
We bring together leaders from across the sector, from associations, not-for-profits, charities, institutes, professional societies, and networks, because the challenges they face are increasingly shared. What differs is often the language, not the underlying problem.
Real conversations. Practical strategies. A community that makes leadership feel less lonely and more impactful.
The Engaging Associations Forum was created to reignite leadership across the association and not-for-profit sector.
It is not just an event. It is a community-first movement that brings together the people responsible for guiding organisations, communities, and industries through change. Executive leaders setting organisational direction and event professionals bringing that vision to life through experiences that generate engagement, trust, and revenue.
Every experience is intentionally designed to meet you where you are and help you lead what is next. Whether that means sparking strategic clarity, rebuilding team culture, reimagining how you serve your members, or designing events that drive real organisational impact.
If you’ve ever left a conference thinking “I wish I could keep this conversation going,” The Circle is that conversation—sustained, deepened, and actionable.
It's not another conference. It's a community where real conversations happen.
Join a trusted community of peers who understand your challenges and celebrate your wins. Executives and event professionals in the same room, learning from each other. Show up as you are. Leave with people in your corner.
Engage in peer-led experiences designed around our eight leadership pillars—from governance and advocacy to culture, revenue, and event strategy. No presentations. Real dialogue. Perspectives from across the sector.
Leave every experience with practical tools, fresh ideas, and renewed confidence to lead meaningful change within your organization—whether you're setting strategy or designing the experiences that bring it to life.
Our annual gathering where courageous ideas meet real action. Expect hands-on learning, peer exchange, and an environment built for meaningful connection.
Facilitated peer discussions rotating through our 8 leadership pillars. Virtual, intimate, focused.
Quarterly, regional dinners One topic. Deep conversation.
1-day intensive events in major cities. Hands-on strategy sessions, peer workshops, and connections that last.
The Foundation of Every Conversation
Every conversation and session within the Forum is guided by eight core pillars. These pillars reflect the priorities that matter most to association and not-for-profit leaders who want to drive meaningful, lasting change.
Preparing associations, not-for-profits, and sector organizations to lead in a rapidly changing world through proactive strategy and future-focused thinking.
Exploring engagement, value, and retention across membership-based and community-driven organizations in today's evolving landscape.
Building sustainable growth through diverse revenue models—beyond membership dues, donor dependency, or single-source funding.
Evolving the board-staff partnership to drive clarity, accountability, and agility across organizational structures.
Positioning associations, charities, and sector organizations as credible voices and trusted leaders in their industries and communities.
Fostering high-performing teams that are healthy, motivated, and aligned with mission and values—even under pressure.
Reimagining engagement through experience design, sponsorship models, and strategic event alignment. Because events are no longer separate from strategy—events are strategy.
Building sustainable leadership through succession planning, mentorship, and creating lasting impact beyond any single leader's tenure.
Every conversation, session, and gathering at EAF is shaped by the people in the room. Here is what our peers are saying about the experience:
Whether you are an Executive Director navigating organizational change, a CEO rethinking your revenue model, or an event professional responsible for your organization’s most important experiences—there is a place for you here.
Join us at an upcoming event, attend The Forum in July, or sign up for our Insiders List to stay connected between experiences.














Looking to connect meaningfully with executives, senior leaders, and event professionals from across the association and not-for-profit sector? Let’s co-create experiences that matter.
We offer limited, curated partner spots across our events and Forum. Your brand becomes part of the conversation, not noise around it.