Shawn Cheng is a globally recognized strategist and changemaker in the business events and association space. As Regional Director for North America at ICCA (International Congress and Convention Association), he works closely with associations, destinations, and industry partners to foster collaboration, rethink traditional models, and drive sustainable growth across the association ecosystem.
With deep experience spanning executive retreats to international congresses, Shawn brings both a global lens and practical insight to revenue strategy, member engagement, and experience design. He is passionate about helping associations navigate disruption, transforming challenges into opportunities for reinvention.
Honoured as “Planner of the Year” by Smart Meetings, a “40 Under 40” by Connext x BizBash, and one of the “Top 50 Most Influential Event Tech Professionals” by Eventex, Shawn was most recently named the 2024 Digital Experience Strategist of the Year at the PCMA Visionary Awards.
He holds certifications as a CMP (Certified Meeting Professional), DES (Digital Event Strategist), and CED (Certified Event Designer), and is known for his ability to connect big-picture thinking with actionable, human-centred strategies.
