Rob was born and raised in Nova Scotia where he began his career advocating for post-secondary students while serving on the Student Union at Dalhousie University. His post-secondary advocacy experience brought him to Ottawa where he successfully led government relations efforts for the Canadian Alliance of Student Associations (CASA). During that time he advanced human resources and skills development policy, led intellectual property and research policy reforms, and built a strong network in Ottawa’s political community. While working for CASA, Rob earned his Masters Degree from the Clayton H. Riddell Graduate Program in Political Management at Carleton University. Rob followed up that experience by working with some of Canada’s most effective advocates working at the Federation of Canadian Municipalities where he had the opportunity to work on housing policy development, infrastructure and public safety issues including policing and cannabis prior to recreational legalization. He went on to work at a leading national public affairs firm where he eventually became Vice President, having delivered billions of dollars in investments to client sectors, significant provincial and national legislative victories, and major regulatory reforms in sectors as diverse as health, construction, retail and supply chains, and skills development.
Rob takes pride in maintaining a strong political network across party lines and is committed to helping his clients align their objectives with the goals of government to achieve results. He is also a trailblazer in digital campaigns, having delivered social media campaigns as early as 2009 to leverage large networks of supporters. In 2017 he was an international finalist for PR News Magazine’s award for the year’s Best New Digital Tool for Push Politics, which he also co-founded.
